Monitor Audio has partnered with McCann Milton Keynes as part of an exciting creative communications strategy to broaden its reach amongst a high-end consumer audience.
The British brand which is well known amongst audiophiles as a pioneer in sound technology has appointed McCann Milton Keynes – part of McCann Worldgroup – as lead agency partner to provide an integrated service that will help broaden its appeal beyond that of a niche brand and enable them to connect and engage with new audiences.
Over the coming months, the team at McCann will support the launch of a number of exciting new products, which will include the development of a retail support programme to ensure both retailers and customers are engaged with Monitor Audio’s brand story.
Ai Pheng Yeap, Global Marketing Manager at Monitor Audio, said: “With a reputation for championing great British premium brands and putting them on a global stage, McCann showed itself to be the very best partner to help us with our ambitious plans for growing our portfolio of brands. We’re very excited about the opportunities that this new partnership will bring.”